In addition, the company included a dedicated Events Mode for up to 25,000 attendees that offers the ability to run virtual events with panelist lobbies, breakout sessions and more, and a Broadcast mode for up to 100,000 participants. To that end, they’ve added more flexible layouts that let you customize not only the number of participants, but also a wide variety of layouts and meeting templates to better utilize the platform for different types of meetings, as well as different types of employee preferences. More importantly, Cisco has thought through the wide variety of meeting types, formats, and sizes that companies are likely to need, both now in the primarily work-from-home focused world, and in future hybrid environments that mix together different combinations of remote and local employees. While video-based calling remains at the heart of the experience, it’s clear that Cisco is looking well beyond these basics with Webex as it integrates more extensive chat/text messaging features, as well as polling and Q&A functions, whiteboarding, and real-time language translation and transcription. In addition to a nicely redesigned interface for the main client application, the new Webex features a host of new capabilities and underlying platform features designed to make the process of working, communicating, and collaborating in hybrid work environments easier and more effective. The latest effort to raise the stakes in this hyper-competitive market comes from Cisco, which has completely revamped Webex. At the same time, the limited initial scope of their capabilities has become more painfully obvious over extended usage and there’s been a great deal of work done to make them more effective. While they were initially perceived to be little more than stop-gaps until everyone returned to their offices, it’s now clear that these kinds of collaboration tools have had a profound effect on where we work, with whom we interact, and how many processes get done. It’s also amazing to think about how much they’ve changed how we all work. But if you take a step back, it’s incredibly impressive how rapidly these tools have improved over the months since the pandemic began.
Right, we’re all just happy (or at least grateful) that applications like Zoom, Teams, Meet, Webex, and others exist, because they’re allowing business and personal communications to occur and companies to function. It’s simply amazing to think about how much they’ve changed how we all work. The big picture: While it’s really hard to make predictions about much of anything in these crazy times, I’m convinced that at some point in the future, someone is going to do an in-depth business school case study on the video conferencing and collaboration tools market-and it’s going to be fascinating.
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